I make complex software simple for the people who use it.
Lead product designer and UX lead with 19 years' experience across B2B and B2C software: customer-facing flows, multi-role SaaS for specialist teams, and the admin tools behind them. I frame problems through research, design and test in sprints alongside product and engineering, and mentor designers at every level.
UX Lead at Best Practice SoftwareHamilton / Auckland, New ZealandHybrid or remote
Selected work
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Information architecture for a multi-role product
Structuring a complex product: navigation for 4+ user groups with different jobs and access levels, based on card sorts with each.
B2B SaaS · Card sorting · Navigation
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Sign-up redesign
Research-led redesign of a customer sign-up: from a journey map of real frustration to a flow 80% of users preferred.
B2C · Research · Usability testing
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Component library and design tokens
Raising the whole team's output: a Figma library with tokens matched to development.
Design systems · Figma · Design–dev hand-over
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Accessible status indicators
Accessibility done thoroughly: a WCAG audit and a redesign so colourblind users can tell every status apart.
Accessibility · WCAG · Colour
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Online booking flow
Data-informed fixes: analytics showed where people dropped out of booking, and two screens changed to stop it.
B2C · Analytics · Content design
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Safe admin configuration
Making complex admin tools safe: clear live and draft states, so admins publish what they mean to.
B2B admin · Interaction design
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AI in my design process
Bringing a team into new ways of working, responsibly, with clear rules for sensitive data.
Process · Leadership · Draft
About
Research first, then design and test with the team.
I've designed software for 19 years, across B2B and B2C: online sign-up and booking for the public, multi-role SaaS for specialist teams, scheduling tools, and the admin and configuration behind them. Most of it has been in healthcare, which taught me to design for high stakes, sensitive data and people who may be having a bad day.
I started out as both a UX designer and a software engineer, after a Master's in human–computer interaction, so I'm at home working closely with engineering and prototyping in code.
I live on a lifestyle block in the Waikato with my horses.
How I work
- Research that shapes decisions: Hotjar, interviews, card sorts and journey maps.
- Design and test in sprints alongside product and engineering.
- Accessibility built in, from WCAG audits to colourblind-safe design.
- Design systems: Figma components and tokens matched to development.
- Mentoring designers at every level, and coaching juniors to grow their skills and confidence.
- AI-assisted ways of working, introduced with leadership support.
Experience
- 2023 – presentUser Experience Lead · Best Practice Software
Patient booking and onboarding, clinic booking configuration, the design system, mentoring and bringing AI into the design process.
- 2019 – 2023UX Designer · Best Practice Software
Information architecture and workflows for a next-gen cloud clinical product; user studies with physiotherapists.
- 2013 – 2019UX Designer · Wild Bamboo
User-centred design across the product lifecycle of health software for community services, in-sprint user studies and front-end development.
- 2007 – 2013UX Designer & Software Engineer · Endace Technology
International user studies, two full UI restyles, and primary technical contact for all UI work.
- 2004Master of Computing & Mathematical Sciences (Hons) · University of Waikato
Human–computer interaction.