Skills Cross-functional collaboration, Data-informed design, Design leadership, Mentorship, AI-assisted design, Visual design, End-to-end user research, Prototyping, WCAG
Tools Figma, HTML, CSS, JS, Confluence, Jira
Education Master of Computing & Mathematical Sciences (hons), 2004
Human-computer interaction
University of Waikato
Senior product designer and UX lead with 19 years' experience, specialising in healthcare software for both patients and clinic teams. I frame problems through research (Hotjar, interviews, card sorts), then design and test in sprints alongside product and engineering
- Expert in Figma and high-fidelity prototyping, I share data-informed designs and user insights to build consensus and bring teams + stakeholders on the journey
- I excel at designing B2B and B2C products which bridge the gap between complex data ecosystems and trustworthy, intuitive user experience
Experience
User experience (UX) lead 2023 – present
Best Practice Software
- Redesigned our B2C patient booking and onboarding flows using Hotjar, interviews, and journey mapping to find friction. Removed 2 steps, reduced drop-offs, and achieved 80% user preference in tests
- Streamlined core high-friction B2B workflows in our clinic-side booking configuration platform using analytics and feedback, reducing complexity and saving admin ~15s for every Dr / appt setup (used daily by 80+ clinics)
- Established a comprehensive Figma component + token library, improving output & hand-over, and ensuring cross-product consistency between B2B (mobile, web) & B2C (web)
- Led an open design culture through mentorship supporting designers of all levels, working across a diverse range of B2B and B2C products on mobile and web
- Secured leadership buy-in to integrate AI into our design lifecycle, moving us towards a more efficient workflow, and reducing time-to-market
UX designer 2019 – 2023
Best Practice Software
- Designed the information architecture and navigation for our next-gen cloud clinical product, informed by a card-sort with each primary user-group. The structure supported 4+ user-groups and has held up as the product has grown
- Designed next-gen SaaS workflows for different user groups (clinical / admin / finance), balancing innovation with legacy product “familiarity” to drive adoption
- Ran a series of user-studies with physios which validated and challenged assumptions, e.g. reduced friction by changing clinical coding when completing ACC45 forms
UX designer 2013 – 2019
Wild Bamboo
- Practised user-centred design to deliver simple, easy-to-use features across the product lifecycle
- Acted as the internal user champion, keeping our cross-functional team focused on user needs
- Created interactive prototypes and ran in-sprint user studies to gather timely feedback and drive data-informed iteration
- Developed, tested and documented front-end features, delivering high-quality, maintainable code
UX designer, Software engineer 2007 – 2013
Endace Technology
- Ran international user studies to validate product direction, while championing user-centred design practices across the team
- Delivered multiple projects on time, creating efficient, reliable, and usable solutions with a strong emphasis on simplicity and smart design
- Managed and executed two full UI restyles, and served as the primary technical contact for all UI work
- Investigated emerging web technologies, developed functional prototypes, and coordinated on-time software releases